From Humble Beginnings to a Bold Brand: The Story of Crooked & Straight
Every brand has a story, and ours begins with a shared fascination for true crime and a desire to create something extraordinary. At Crooked & Straight, our journey from selling on online marketplaces to becoming a unique brand was shaped by passion, creativity, and an incredible community of true crime enthusiasts.
Where It All Began
Like many ventures, we started small. In 2019, we dipped our toes into the world of e-commerce by selling a handful of true crime-inspired t-shirts on popular marketplaces. The designs were simple but struck a chord with those who, like us, couldn’t get enough of documentaries, podcasts, and books exploring the darker side of life.
The response was overwhelming. People didn’t just want to wear clothing—they wanted pieces that told a story, sparked curiosity, and reflected their unique interests. Seeing this connection, we realized we were onto something bigger than just selling apparel.
Turning Passion Into a Brand
As our marketplace sales grew, so did our ambition. We listened to feedback, expanded our product line, and refined our designs. We invested in high-quality materials to ensure our pieces weren’t just cool to look at but also comfortable and durable.
In 2022, we made the leap and launched Crooked & Straight as a full-fledged brand with its own online store. Our name reflects the delicate balance between right and wrong, order and chaos—concepts that resonate deeply with true crime aficionados.
The Power of Community
What truly fueled our growth was our incredible community. Social media became our playground, where we connected with fans, shared design inspirations, and swapped theories about infamous cases. Your stories, ideas, and unwavering support helped shape what Crooked & Straight is today.
We didn’t just build a brand; we built a movement. Together, we turned an obsession with true crime into a wearable art form that’s equal parts conversation starter and personal expression.
Where We Are Now
Today, Crooked & Straight is more than a clothing line—it’s a lifestyle brand. Our collections include everything from graphic tees and hoodies to accessories and limited-edition collaborations inspired by infamous cases, unsolved mysteries, and even the pursuit of justice.
We’ve expanded globally, shipping to true crime lovers around the world, and we’re constantly evolving to bring you fresh designs that you’ll be proud to wear.
What’s Next?
As we look to the future, our mission remains the same: to create bold, high-quality apparel that lets you wear your love for true crime on your sleeve—literally. We’re exploring new product categories, collaborating with artists and creators, and finding more ways to celebrate the stories that intrigue and inspire us all.
Thank you for being part of this journey. Whether you’ve been with us since our marketplace days or just discovered Crooked & Straight, we’re thrilled to have you in our community.
Stay bold. Stay curious. And remember—sometimes the best stories are the ones that blur the lines between Crooked & Straight.
With gratitude,
The Crooked & Straight Team
